Oseco’s website has been recognized with a top honor from the Web Marketing Association, winning an Outstanding Website award for Oseco.com. On average the site outperformed its peers in the manufacturing industry on all seven judged categories, including design, interactivity and ease of use. Oseco earned an overall score of 65 out of 70, compared to the industry average of 51 out of 70.
“When we redesigned Oseco.com in late 2011, we wanted to create an excellent visitor experience regardless of how familiar visitors are with our product,” said Aaron Cunningham, Oseco’s brand communications manager. “The judged website functions were all things we had to take into account when we made the site.” Oseco also recently added shopping functionality at store.oseco.com.
The WMA judged more than 2,000 entries from 96 industry categories in 42 countries for its 2012 WebAward Competition. Entries were judged on design, copy writing, innovation, content, interactivity, ease of use and technology.